Our task was to decode our target audience and what we can expect from their profile and personality e.g. age, gender, interests, hobbies. Our target audience has to be of at least 15 and none below due to graphic images, swearing, and maybe sexual references.
When we look at exorcism movies there are a lot of sexual references from the person (usually a young, innocent girl) who is possessed and they are directed at the person performing the exorcism, so the priest - an example of this is in the movie 'The Exorcist'. Between this there is a lot of blood from the possessed victim as they tend to wound themselves and try do as much harm that they can making to themselves and attempt to do the same to others. Therefore making this way too graphic and gory for people younger than 15.
Also we decided that our person could possibly be anti-social as they would enjoy watching horror films about psychotic killers and may not have the necessary social skills for friends or they just may not enjoy the company of others. So therefore the person would have to have a lot of time to his/herself as the availability of films is vast and would need a lot of free time to watch them all or as may as they can, or they may just prefer the solitude and this person in particular is a dark and sinister thinker, with a slightly psychotic mindset, enjoying the experience of an adrenaline rush from being scared. So he/she watches all of the horror films available.
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